By mailing a three-dimensional object - through a channel that’s fast becoming “obsolete” in so many online marketers’ eyes - you’ve tapped into the very human desire for something unique.
Years ago, I sent an ad agency a battered bowling pin, asking if they were truly bowled over by the work they were currently getting.
As part of an agency pitch, I once shipped a large toy robot arm with a pitch card in its grippers. It told them the edgy creative they’d always wanted was now within their grasp.
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