I’m not going to go into the whole background on Microsoft’s memo on Fred Vogelstein - other people can do that - but what did interest me was getting a look at the pre-interview notes a PR company will supply its clients with. Wired have a copy here; scroll down until you get to the words “MEDIA BRIEFING Fred Vogelstein, Wired”. I know it’s just Who, Where, Why and What; but it’s still interesting to see the way they put it together, and the mindset behind it - what they’ve listed, and what they’ve left out.
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